"Is it http://www. or hppt:\\www. Whoops, htpp; no, phht:// hmm - was it ptth://?"

Why http://www? - get rid of it. This is one reason people go to search engines to find FaceBook, Yahoo or eBay or CNN. That's what is known as navigational search and it's a function of poor browser design, compounded by the silly "Hyper Text Transfer Protocol" prefix and the absurd World Wide Web www that we hear them stumble over on radio and television advertising...

"That's right! Go to Double-U Double-U Double-U dot-Our-Company-dot com, that's Double-U Double-U Double-U dot-Our-Company-dot-com!"
Is it any wonder people remember only the company name? We've set up a simple server instruction in a document called .htaccess (nobody but webmasters need to know that either) which tells browsers and search engines to remove the www so you can't even get it. Everyone should do this, especially since we need shorter names for Twitter posts anyway.

Try inserting a www. in our domain, hit enter or return and watch it get removed again.

http://www

Nobody wants to see, or remember the http://www, nor server header response codes, or DTD statements, Namespaces, IP detection for mobile browsers or any other technical details.

Drop those http's and www's - the browser usually sends you to the correct address if you put Facebook into the address bar and hit "enter" on your keyboard. Browsers are smarter now, but it would make more sense to put a big browser text box labeled "Site" beside the address bar that automatically prepends the name with http and appends the .com in the background.

Here's a press release the emphasizes how people use search engines searching websites they've been to thousands of times. Navigational search is done by most people because they only have to type a brand name (say CNN) at a search engine, hit return then click the first result. that's easier than typing http://www.cnn.com

retire http and www